Adobe Apollo - new approach to internet maps?

Apollo offers tools for offline applications created using HTML, AJAX ja Flash:

Apollo is a cross-operating system runtime that allows you to install desktop applications that are built using web technologies like HTML, JavaScript, and Flash. The technology allows rich Internet applications to run offline, and could threaten the popularity of programming platforms such as Java and Microsoft .NET, Adobe has said.

PC- World and Adobe Labs articles plus videodemo.